Insights

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A Segmented Look at Consumer Banking Preferences

Modern marketers know that the best way to engage with consumers is through tailored and personal messaging strategies rather than broad-based one-size-fits-all approaches. To do so, marketers should make a concerted effort to identify customers before trying to reach them. In the banking realm,...

The Evolution of Modern Banking

Times are changing, and today’s digital world is having widespread effects on an array of consumer behaviors, including how we handle our finances. Electronics and mobility are key trends for financial institutions to keep track of, but consumers aren’t ready to sever all ties with their local...

Global Payment Gateways of the Future

Competition for consumers’ wallets is gathering pace as a result of the transformation of the payments ecosystem that is being driven by the introduction and adoption of contactless payment technology, multicurrency cards, changes in regulations, and the advancement of Internet retailing and...

Women Consumers, the Economy and Rising Food Prices

Women have long exercised great influence over household purchasing decisions. But how do women feel about the economy, and are their financial concerns affecting their shopping strategies? According to Nielsen’s fourth-quarter 2013 Consumer Confidence Index, the overall global confidence level...