Confronted by more digital and discerning consumers, Citibank responded by going back to the basics – focusing on product features that consumers valued – to keep them loyal.
Discover how by keeping a keen eye on its distribution strategy and competitors, Nestlé, the health and wellness brand on every Filipino’s breakfast table successfully grows with the consumer.
Find out how home grown retailer NTUC Fairprice stays relevant and clued in on what consumers want, with consumer insight.
Home grown retailer-and-etailer Homeplus gets to know the omni-channel consumer to enjoy double-digit growth and stay ahead of the curve.
Watch how 4 brands across 4 cities in Asia Pacific - from FMCG to financial services - turn big data into big ideas.