Filipino shoppers traditionally go to the supermarkets twice a month, usually on paydays, for bulk shopping. For some basic items, however, Filipinos often buy from sari-sari stores, local convenience shops. With the increasing number of supermarkets across the country, however, a recent Nielsen...
Do consumers care if the companies they buy products and services from are socially responsible? The models that companies adopt for their corporate social responsibility efforts continue to evolve, but what impact do the varied strategies have on consumer sentiment?
Despite the boom in digital marketing and online shopping, consumers still make the vast majority of their purchases at brick-and-mortar stores. But shopping centers aren’t just places to buy things.
To drive profitable growth in the U.S., companies should return their focus to consumers, and their strategies need to tap purchasing behaviors and mindsets that are reflective of the recent recession, the proliferation of retail channels and innovations in technology.