Insights

LEAD Network Webinar: Wising up to Women

Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.

Wise up to Women

By 2028, women will own 75% of the discretionary spend, making them the world’s greatest influencers. But they're also shouldering more of the household burdens, feeling less financially secure and still are facing serious barriers when it comes to equality. It's time brands wise up to women.

Women: Primed and Ready for Progress

For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.

Malaysians Trust Word-of-Mouth Recommendation Most

While advertising in the form of word-of-mouth recommendations from people they know and trust continue to be the most trusted source of advertising by consumers in Southeast Asia, owned online channels are increasingly finding their way into the consumer’s circle of trust, according to...

Malaysians Ever Ready to Try New Products

Consumers in Southeast Asia show a strong affinity for brands which are investing in new product development and are among the most likely globally to trial new product offerings according to Nielsen’s latest global New Product Innovation Survey. Consumers across the globe are enthusiastic...

Resilient, Receptive and Relevant

With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African-American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding them is...