Malaysia's consumers remain optimistic, even though the consumer confidence index is on a downtrend, as confidence levels normalize following a historic general election in 2018.
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
Malaysia has placed 6th globally on the Consumer Confidence Index (CCI), with an index score of 115 points in Q1 2019. While confidence is high, consumers are still concerned about the state of the economy in the next 12 months.
At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence was at its highest level in 14 years, but 39 of the 64 countries included in the global Consumer Confidence Index reported declines in consumer sentiment.
Fast-moving consumer goods and GDP growth in Q4 2018 was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. Comparatively, only 37% of consumers in Europe believe their conditions have improved over the past five years.
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
Globally, 58%of global consumers feel they are better off financially than they were five years ago, but there is also a sizeable proportion of consumers who feel that they are only in survival mode, with sentiment differing considerably by region and country.
The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.
Malaysia has placed seventh globally on the Consumer Confidence Index (CCI), with an index score of 118 points in Q4 2018. While there is a nine-point decrease from the previous quarter, the country has still posted the biggest year-on-year gain among the 64 countries measured, up 24 points versus...
As demographics across the world and in Malaysia continue to shift, consumers are increasingly seeking quicker, safer and more convenient methods to pay for goods and services. Malaysia's Payment Landscape syndicated report takes a closer look at consumer payment preferences today.