We asked Millennials, Generation Xers and Baby Boomers around the world to tell us how satisfied they are with everything about their jobs. Across a sample of respondents from 60 countries who said they are currently employed, satisfaction levels highlight workplace trends worth paying attention to.
Our outlook on life is often shared with others who have similar traits—and age is no exception. But many of today’s consumers are bucking yesterday’s preconceived generational notions. In fact, many older people are embracing a more technology-driven world, and sizeable numbers of younger people are turning to more traditional values.
The rising spending power of Southeast Asia's aspirational consumers is creating a surge in demand for premium products, particularly in the FMCG sector where premium offerings are growing at tice the rate of any other price tier.
Despite the fact that Millennials are coming of age in one of the most difficult economic climates in the past 100 years, a recent Nielsen global online study found that they continue to be most willing to pay extra for sustainable offerings—almost three-out-of-four respondents in the latest findings, up from approximately half in 2014.
The number of consumers who are willing to pay more for sustainable products and services continue to rise with nearly seven in 10 Malaysian consumers inclined to pay extra for products and services that come from companies who are committed towards creating a positive social and environmental impact.
While advertising in the form of word-of-mouth recommendations from people they know and trust continue to be the most trusted source of advertising by consumers in Malaysia, owned online channels are increasingly finding their way into the consumer's circle of trust.
While global sentiment about personal finances and the costs of living has been trending up for about two years now, men and women aren’t exactly on the same page when it comes to what’s in their pockets. Generally speaking, women see a bright side, but men are seeing an even brighter side.