Insights

Radio Listenership Continues to Appeal Among Malaysians

Malaysian radio listenership stayed high, with 93.7% listeners aged 10 years and above in Peninsular Malaysia tuned-in to their favorite radio station (-1.3% compared to Wave #1, 2015). The 13 key radio stations from Astro Radio Sdn Bhd, Media Prima Radio Networks, Institute of Islamic...

Ads With Impact: What Messaging Themes Speak Loudest To Consumers?

Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? Effective campaigns require more than identifying the right channel for reaching consumers. It’s also about delivering the right message.

Millennials Are Most Trusting When it Comes to Advertising

Whether watching TV, checking emails, or flipping through a magazine, it seems like everywhere we look there’s an opportunity for advertisers to connect with us, earn our trust and deliver their message. So has all this media proliferation watered down the resonance of their messages?

Global Trust in Advertising – 2015

Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.

Malaysians Trust Word-of-Mouth Recommendation Most

While advertising in the form of word-of-mouth recommendations from people they know and trust continue to be the most trusted source of advertising by consumers in Southeast Asia, owned online channels are increasingly finding their way into the consumer’s circle of trust, according to...

Webinar: Tune in or lose out

Your brand promise may be signed and sealed, but if it’s not being effectively delivered to your customer, you may be missing out on valuable opportunities.