While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
The Olympics features men and women competing in the same events for medals of equal importance. And broadcasters and sponsors don’t differentiate.
Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the digital media environment accelerate.
Malaysian radio listenership stayed high, with 93.7% listeners aged 10 years and above in Peninsular Malaysia tuned-in to their favorite radio station (-1.3% compared to Wave #1, 2015). The 13 key radio stations from Astro Radio Sdn Bhd, Media Prima Radio Networks, Institute of Islamic...
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? Effective campaigns require more than identifying the right channel for reaching consumers. It’s also about delivering the right message.
Whether watching TV, checking emails, or flipping through a magazine, it seems like everywhere we look there’s an opportunity for advertisers to connect with us, earn our trust and deliver their message. So has all this media proliferation watered down the resonance of their messages?
Across any type of format, trust is an important component of advertising message resonance. But no matter the format, the desired end result is the same—action.
The most credible advertising comes straight from the people we know and trust. And it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.
While advertising in the form of word-of-mouth recommendations from people they know and trust continue to be the most trusted source of advertising by consumers in Southeast Asia, owned online channels are increasingly finding their way into the consumer’s circle of trust, according to...
Wall Street is concerned that increasing numbers of cable subscribers are cord-cutting and investors are worried that media companies aren’t earning enough from SVOD platforms to compensate. So do the worries have merit?
Digital is gaining momentum, which has many clients asking: Should I move to an all-digital plan? “All digital” is a bold move for any marketer, with multiple factors to consider. But before you take the plunge, answer these 10 key questions.
Your brand promise may be signed and sealed, but if it’s not being effectively delivered to your customer, you may be missing out on valuable opportunities.