Product innovators and marketers spend an exorbitant amount of time and effort perfecting their products before they bring them to market. So, how do they know when the innovation is ready for launch?
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.
Malaysians are price sensitive shoppers. They go through great lengths to find the best deals in order to keep their grocery shopping within their budget. How can retailers and manufacturers use price promotions effectively to attract shoppers?
Malaysia's consumers remain optimistic, even though the consumer confidence index is on a downtrend, as confidence levels normalize following a historic general election in 2018.
Rapid urbanisation, high connectivity and a booming retail landscape have provided Malaysian consumers with more choice than ever before. And while choice is good for consumers, it could spell bad news for brands as they must work twice as hard to keep the attention of fast and fickle consumers.
The new sugar tax in Malaysia is set to spur innovation in the beverage industry, providing consumers with more choice than before.
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.