COVID-19 is creating a new normal in consumer attitudes and shopping preferences in Malaysia. In this webinar, we explore the impact the pandemic has on FMCG manufacturers, retailers and advertisers, alike.
Ramadan in Malaysia will be notably dampened in light of the country’s efforts to curb the spread of the novel coronavirus (COVID-19). With much of the world on lockdown and this year’s Ramadan bazaars cancelled, brands and retailers have a true opportunity to help Muslims continue their...
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.
Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.