Insights

Living 2020 in a New Normal

The global pandemic has been stepping onto our reset buttons as consumers behaviors and purchases have started shifting along with their values and expectations. Discover the latest key trends in Malaysia from the period of before our adjusted living, throughout the restricted living and also...

Unemployment is at the Heart of Long-Term Consumer Change

Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.

The importance of maintaining a cross-media ad strategy through a crisis

The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.