Insights

A Guide To Winning In Store In 2021

Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.

Shop-Shifting

In our recent webinar - Shop-Shifting: Recalibrating for the Re-routed Spread of Spend - we summarise our findings from an investigation of store-level analysis across 15 countries.

Living 2020 in a New Normal

The global pandemic has been stepping onto our reset buttons as consumers behaviors and purchases have started shifting along with their values and expectations. Discover the latest key trends in Malaysia from the period of before our adjusted living, throughout the restricted living and also...