Insights

What’s price got to do with it?

Malaysians are price sensitive shoppers. They go through great lengths to find the best deals in order to keep their grocery shopping within their budget. How can retailers and manufacturers use price promotions effectively to attract shoppers?

What’s new? Malaysians say yes to trying new brands

Rapid urbanisation, high connectivity and a booming retail landscape have provided Malaysian consumers with more choice than ever before. And while choice is good for consumers, it could spell bad news for brands as they must work twice as hard to keep the attention of fast and fickle consumers.

Consumer Disloyalty is the New Normal

A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.

A Digital Giant Awakens

Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.

Truly Open or Simply Ajar

At Nielsen, we have a clear view of open, one that is not ajar or a “bit more open.” To us, open means exactly that—open. We define open as the ability to use different parties and types of data, models to enrich and applications to consume and take action.

Mindful Cosmetics Consumers Want Beauty with Heart

There are many ways to create a community of beauty consumers that are loyal to retailers and brands. But don’t be overwhelmed: It’s not too late to join the conversation with your beauty consumers—they’re listening, and they’re more than happy to connect directly with you to provide...