Insights

COVID-19 Intelligence Roundup

The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.

Upsizing, Shrinkflation, Premiumization

Drawing from Nielsen BASES’ history of testing over 200,000 new products and over 40 years of forecasting, we have a clear understanding of consumer demand and the impact that price and package changes have on that demand. Throughout our experience, we have identified a few strategies that have...

Win the Retail Tech Race by Winning Women’s Trust

If brands want to win the technology race, they need to focus on using technology as an enabler of humanity and use it to build trust and connection in this world. That’s because trust is at the epicenter of the decisions that women—and all consumers—make.

Readying For Take Off

The appeal of “newism” is on the rise in Malaysia, and brands are eager to engage with consumers who are seeking the latest products and experiences. However, manufacturers are largely missing the mark with their product launches. We explore what FMCG manufacturers can do to ensure that their...