Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
The retail landscape in Malaysia is evolving rapidly. The universe of stores and channels are exploding driven by rapid urbanisation, the rise in connectivity and consumers’ increasing demand for convenience. It is now more important than ever for brands to know precisely where to find their...
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.
The Malaysia consumer confidence index has improved in the first quarter of 2018 to 104 percentage points, up 10 points from the previous quarter. This is the first time since Q3 2013 that the country’s confidence score has surpassed the 100 point mark, which indicates a level of cautious...
The Malaysia consumer confidence index remained stable in the fourth quarter of 2017 at 94 percentage points, up 1 point from the previous quarter and up 10 points compared to Q4 2016. While the confidence level remained steady, Malaysia climbed two spots to be the 30th most confident country...
The Malaysian consumer confidence remain stable in the third quarter of 2017 with an index score of 93 percentage points. Four out of six countries in the Southeast Asia region also retained their top 10 spot of being the most confident globally.
Backed by improving global consumer confidence, many regions are seeing improved conditions for businesses and the fast-moving consumer goods industry. Here, we’ll look at trends in a few select countries.
Consumers globally were more confident in the second quarter of 2017 than at the end of 2016, but concerns remain. So where are consumers spending any extra cash and cutting back on expenses?
The Malaysian consumer confidence showed signs of resilience in the second quarter of 2017 with an index score of 94 percentage points - up seven points compared to Q2 2016, securing its spot as the 28th most confident country globally.
Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.
In contrast to the ongoing market challenges facing global fast-moving consumer goods (FMCG) manufacturers and retailers, consumers are in better spirits than they were at the end of 2016. In fact, global consumer confidence has risen three index points since the close of last year.