
Why tap on telcos?
Why tap on telcos?
It’s easy to reach Super Consumers, once you know who they are. But identifying the optimal strategies to change their behaviour is another matter. Nielsen has come up with a five-point plan to maximise the value of the telco Super Consumer.

Read our whitepaper for deeper insights.
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Why tap on telcos?
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https://www.nielsen.com/my/en/insights/report/2016/why-tap-on-telcos/