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Perspectives on Retail Technology The Effect of Digital on Retail
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Perspectives on Retail Technology The Effect of Digital on Retail

The power of social media, mobility, analytics, cloud and the internet of things continue to drive the digitization of life. In the FMCG world we’re only just beginning this digital transformation, but as we look at other industries—audio, media, publishing, transportation and others—it’s clear that digital trends accelerate quickly and as an industry we need to be prepared.

What impact will the digital transformation have on the FMCG industry? What will it mean for the consumer, retailer and manufacturer? And what can we learn from digital disruption in other industries? This edition of Perspectives on Retail Technology offers a point of view on two closely connected enablers in answer to these questions.

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Perspectives on Retail Technology The Effect of Digital on Retail

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