Is your digital advertising reaching the right consumers? From pageviews to video views, click-through rate to impressions, traditional forms of digital measurement have a major flaw – they lack a ‘people metric’ and leave media buyers and planners wondering “who saw my ad?”.
Advertisers, agencies and publishers share a common need: a metric that measures what really matters – people.
Nielsen’s Dr. Stuart Pike, Head of Digital Audience Measurement in Southeast Asia, North Asia and Pacific, addresses the current audience measurement challenge and demonstrates how to bridge the gap between TV and digital. Nielsen's Anand Kalidasan, Executive Director of Digital Audience Measurement in Southeast Asia dives into greater detail on how to transform the future of campaign measurement with Nielsen's new Digital Ad Ratings and Total Ad Ratings.
If you have missed attending this webinar, click on the link below to listen to a high-quality replay. The presentation deck is also available for download.