Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
Measuring What Matters: Nielsen and MYDIN Join Forces to Reinforce the Importance of Data in Decision Making
To give our clients the opportunity to understand the retailers’ perspective AMID THE COVID-19 pandemic, Nielsen Malaysia hosted a virtual event titled “Winning With MYDIN,” featuring YBhg Datuk Wira (Dr.) Haji Ameer Ali Mydin, Managing Director of MYDIN, as a special guest.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen launches first ever Price and Promotion Management Workshop in Kuala Lumpur
Promotions are the way to the hearts of deal-seeking Malaysian consumers. According to the 2019 Nielsen Shopper Trends Report, four in five Malaysians say that they take advantage of special offers and go through a lot of effort to buy their groceries at the lowest prices. And in 2018, 22% of all...
Nielsen Named Media Industry Leader for Third Consecutive Year by Just Capital and Forbes
For the third year in a row, Nielsen was named the industry leader among Media companies in JUST Capital’s and Forbes’s annual ranking of the “JUST 100.”
Nielsen Associates Fight Hunger and Help Shape a Smarter Market by Donating Meals and Data
Food insecurity and food waste are two challenges that Nielsen is uniquely positioned to address; our food pricing and consumption data can help enable greater efficiencies in the marketplace while addressing the serious, sometimes overlooked, effects that these issues have on people in every...
Nielsen’s Punit Singh Bags Bronze Award for Most People-Focused Leader
Punit Singh, the hub leader for Nielsen’s operations center in Malaysia, was recently awarded the bronze award for Most People-Focused Leader at the Human Resources Excellence Awards 2019 in Kuala Lumpur, Malaysia. Nielsen was also named as a finalist in the category of Excellence in Employee...