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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
Five Reasons Why We’re Excited to Build New Roots in Chicago
In 1923, Nielsen was founded and incorporated in Chicago by Arthur C. Nielsen. Today, nearly 100 years later, we are thrilled to announce that Nielsen’s Global Consumer Business will be headquartered in Chicago as we move forward in our journey to becoming a stand-alone company in 2021.
Nielsen Meets its 2020 Goal of Ensuring Zero Percent of its Global Electronic Waste Goes to Landfills
Nielsen meets its 2020 goal of ensuring zero percent of its global electronic waste goes to landfills.
Nielsen Malaysia Turns The Spotlight On Shoppers At Shopper Evolution 2020
Nielsen Malaysia's Shopper Evolution 2020 shed light on how shopper behaviour has shifted over the course of the COVID-19 pandemic. Dolly Jitani, Nielsen Global Shopper Leader; Anil Antony, Executive Director of Consumer Insights, Nielsen Malaysia; and special guest, Diana Boo, Chief Marketing...
Measuring What Matters: Nielsen and MYDIN Join Forces to Reinforce the Importance of Data in Decision Making
To give our clients the opportunity to understand the retailers’ perspective AMID THE COVID-19 pandemic, Nielsen Malaysia hosted a virtual event titled “Winning With MYDIN,” featuring YBhg Datuk Wira (Dr.) Haji Ameer Ali Mydin, Managing Director of MYDIN, as a special guest.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen launches first ever Price and Promotion Management Workshop in Kuala Lumpur
Promotions are the way to the hearts of deal-seeking Malaysian consumers. According to the 2019 Nielsen Shopper Trends Report, four in five Malaysians say that they take advantage of special offers and go through a lot of effort to buy their groceries at the lowest prices. And in 2018, 22% of all...