Solutions

Who is Your Most Valuable Consumer?

Consumers are connecting and interacting with media and brands in more sophisticated and engaging ways than ever before. It’s our job to help you understand, down to the last eyelash, who your most valuable consumers are and how they behave.

Consumers can seem fickle and contrary, but when you have the right information they’re actually pretty predictable. We make it our business to measure and understand them from every angle, then give you the tools and insights to make informed decisions. When you know all that we do about your consumers, you can take action that grows your business.

For every action your consumers take – making a purchase, watching an advertisement, browsing a store, surfing the internet, engaging in social media – there are an infinite number of data points. Our unique ability to bring multiple sources together means you’ll spend less time harmonizing data and more time putting the consumer insights to use.

Whether you need to know about current or potential consumers, we have the measurements, solutions and methodologies to help. Tailored to align with your business objectives, our consumer insights solutions put data into perspective so you can understand what you’re doing right and where and how to improve.

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How We Do It

Our global work shows that six key measures drive the critical path to customer engagement.  These measures predict the strength of a relationship and future loyalty.

Achieve and sustain brand growth by tapping into and driving demand.

Industry-leading consumer lifestyle segmentation yields rich consumer behavioural information for shopping, financial and technology preferences, media habits and so much more.

We go beyond basic demographics to help you understand who your most valuable customers are, and where and how to find them.

When it comes to planning for the future, we understand the importance of reliable insight to help you look forward with confidence.

From FMCG to financial services, some of the world’s leading organisations talk about our strategic role in helping them seize opportunities, drive profitable growth and outperform their competitors.

Find the right solution for your business