What we measure
Measuring what consumers and shoppers buy and how they behave is at the core of Nielsen. We offer a unique set of tools that examine key business trends by product, category or market, using retailer scanner-based sales and causal information gathered weekly from thousands of retail outlets. When this information is integrated with data from our shopper panel, you are armed with powerful insights that allow you to identify the “why,” “what” and “who” behind changes in product sales for fine-tuned marketing strategies.
We can deliver the most complete picture of your brands, consumers and shoppers: How much was sold and at what price, who bought it, where it was bought, and what else was bought with it.
How we do it
Our in-house retail experts’ insights, along with the strong relationships we have with both retailers and manufacturers, will work to your advantage. Our goal is to focus on your business issue and select the best information from various data sources to provide a single solution. One team; one brief; one solution will save you time and help you take action with confidence.
Having data only gets you halfway to achieving strategic insights for forward planning. That’s why Nielsen provides you with intuitive tools and analytic resources to quickly identify what matters. And timely, flexible analytics give you a holistic view of the marketplace.