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  • Nielsen Global Impact Day 2017

    At Nielsen, we encourage our employees to make unique contributions to the communities in which they live and work. Nielsen Global Impact Day (NGID) is an event where Nielsen employees carry out social contribution activities all over the world in one day, and it is expected to have a great impact outside the company depending…

  • Nielsen Korea, ‘Digital Marketing Summit 2019’ Presenter Participation

    Jihyeok Park, Managing Director of Nielsen Korea’s E-commerce Team, Jihoon Kim, Managing Director of Marketing Effectivness (MEFF) Team, and Andy Dubickas, Vice President of Global Solution Consulting at Nielsen Visual IQ, held the Global Marketing Conference ‘Digital Marketing Summit 2019’ held at the COEX Grand Ballroom on March 6-8. ‘ and captivated domestic and international…

  • Women in Nielsen Launches First Virtual Global Leadership Summit

    Nielsen recently launched its first-ever global, virtual leadership summit, WIN Rising Leaders. Led by the Women in Nielsen (WIN) Business Resource Group, the event featured keynote presentations, panels, micro-mentoring and skill development workshops for over 1,000 Nielsen associates from 37 countries. The theme for this year’s conference was empowered women, who empower women and brought…

  • Cannes LIONS Live 2021: Virtual Experience

    While Cannes LIONS normally convenes in the South of France, this year’s Cannes LIONS Live Virtual Experience gave marketers from across the globe the chance to present themselves as avatars and virtually walked across stages and lounges to hear from industry experts, exchange business cards and connect. As a sponsor, Nielsen hosted daily engaging sessions…

  • Nielsen at NATPE 2021: Highlighting a New Day for TV Stations

    As has been widely documented over the past year of living in a pandemic, consumers’ media habits have largely morphed amid our homebound, screen-dependent lifestyles. Yet as many are quick to highlight the exploding streaming video market, Nielsen is uniquely positioned to highlight the constant importance of local news, as well as how that genre…

  • Nielsen At Podcast Movement 2020: Opportunities In A Skyrocketing Industry

    Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.  Given the growth and ad opportunities in the podcast space, Arica McKinnon, VP of Client Consulting, discussed…

  • Nielsen Calls on Business Leaders to Wise Up to Women at Recent LEAD Event

    Nielsen was invited to speak on the importance for companies to “wise up to women” in order to enjoy sustained growth as part of a LEAD (Leading Executives Advancing Diversity) Network CEO Roundtable. Hosted by the Turkey chapter of the LEAD Network, a European organization that advocates for the retention and advancement of women in…

  • Black Enterprise Women of Power Summit Inspires a New Circle of Women at Nielsen

    For the first time this year, Nielsen sponsored 10 Black women associates to attend the Black Enterprise Women of Power Summit, a three-day professional leadership conference designed for executive women of color. The summit brought together over 1,200 corporate professionals and businesswomen from across the country, including powerful influencers like veteran political strategist Donna Brazile…

  • AdExchanger’s Industry Preview: What 2020 has In-Store for Marketing Technology

    January marked the start of a new year and a new decade that promise to bring transformative change to the media industry. Viewers are splitting their time across more devices and platforms than ever before, and marketers need to evolve their strategies and technologies to adapt to these new viewing behaviors, as well as to…