Skip to content
Cancel

News Center

Displaying 0 results

  • Nielsen report finds underspending in 50% of media plans jeopardizing maximum ROI

    Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans NEW YORK, July 6, 2022 – Nielsen (NYSE: NLSN) released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans….

  • Data is the key to maximum brand awareness balanced with a quantifiable, immediate outcomes

    Marketers have long been divided on the right recipe for long-term sales growth: focus on sales, or focus on brand building. While the marketing landscape is rife with tech solutions to help brands and agencies easily track and validate their mid- and low-funnel spending, research shows that sales-driven efforts do little to acquire new customers—the…

  • Nielsen Video Series – Episode 3: Nielsen Identity System

    Jonathon Wells, Senior Vice President, Data Science, Nielsen, answers five questions to better understand the important role of identity system in audience measurement.  Here are the five questions:  What are the market changes that have made an identity system change important for audience measurement?  What is difficult about associating an individual with devices?   What is…

  • Nielsen Video Series – Episode 2 Part 2: How has Nielsen’s digital audience measurement changed in the last couple of years and how it will change in the future?

    The way that Nielsen has been measuring digital audience in Australia is under significant evolution at the moment, on this episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex Smith talks about how Nielsen’s digital audience measurement has changed in the last couple of years as well as how it will…

  • Nielsen Video Series – Episode 2 Part 1: Digital Audience Measurement in Australia

    The high collaboration across the media marketplace, from publishers to agencies, advertisers and the industry bodies, has led to the creation of an incredibly sophisticated methodology that is at the cutting edge of what is happening in any market globally. On this episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex…

  • Unifying Devices and Households Paves the Way for Addressable Ad Replacement

    Technological advances and the need for better return on advertising investment are propelling demands for new ad models in the linear television ecosystem. Addressable TV is the perfect hybrid solution for marketers, providing the targeting, data and control of digital advertising with the reach potential and impact of traditional television.  However, delivering addressable ads to…

  • Nielsen Annual Auto Marketing Report Encourages Brands to Pay Attention to Multicultural Consumers

    We recently published the new Nielsen Annual Auto Marketing Report: Drive Connections with Multicultural Consumers. This year’s report highlights the dynamic preferences of multicultural consumers across generations, empowering marketers to create car research and buying experiences that meet the unique needs, questions and desires of U.S. multicultural consumers. “This is a pivotal moment, both for…

  • The Case for Growth Through Transparency: A Way Forward for Digital Advertising

    In recent months, Apple and Firefox changed their browser policies to phase out third-party cookie tracking and Google announced its intention to do the same within two years. While these changes are meant to benefit consumers, they unintentionally create an environment in which marketers have less objective insight into the audiences that see their ads…

  • Nielsen Remains Committed to Data Science Principles Ahead of Census 2020

    At Nielsen, we know data science. We know adding an untested citizenship question to the 2020 census is bad science and will likely lead to a significant undercount of the U.S. population. CEO David Kenny explains why accurate, thorough census data is so important to Nielsen and to U.S. commerce.