Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans NEW YORK, July 6, 2022 – Nielsen (NYSE: NLSN) released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans….
Marketers have long been divided on the right recipe for long-term sales growth: focus on sales, or focus on brand building. While the marketing landscape is rife with tech solutions to help brands and agencies easily track and validate their mid- and low-funnel spending, research shows that sales-driven efforts do little to acquire new customers—the…
How do panels and data from tags work together to deliver digital audience measurement? On the last episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex Smith talks about the important role of panels as well as why tags are valuable in digital audience measurement.
Jonathon Wells, Senior Vice President, Data Science, Nielsen, answers five questions to better understand the important role of identity system in audience measurement. Here are the five questions: What are the market changes that have made an identity system change important for audience measurement? What is difficult about associating an individual with devices? What is…
The way that Nielsen has been measuring digital audience in Australia is under significant evolution at the moment, on this episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex Smith talks about how Nielsen’s digital audience measurement has changed in the last couple of years as well as how it will…
The high collaboration across the media marketplace, from publishers to agencies, advertisers and the industry bodies, has led to the creation of an incredibly sophisticated methodology that is at the cutting edge of what is happening in any market globally. On this episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex…
Technological advances and the need for better return on advertising investment are propelling demands for new ad models in the linear television ecosystem. Addressable TV is the perfect hybrid solution for marketers, providing the targeting, data and control of digital advertising with the reach potential and impact of traditional television. However, delivering addressable ads to…
We recently published the new Nielsen Annual Auto Marketing Report: Drive Connections with Multicultural Consumers. This year’s report highlights the dynamic preferences of multicultural consumers across generations, empowering marketers to create car research and buying experiences that meet the unique needs, questions and desires of U.S. multicultural consumers. “This is a pivotal moment, both for…
In recent months, Apple and Firefox changed their browser policies to phase out third-party cookie tracking and Google announced its intention to do the same within two years. While these changes are meant to benefit consumers, they unintentionally create an environment in which marketers have less objective insight into the audiences that see their ads…
At Nielsen, we know data science. We know adding an untested citizenship question to the 2020 census is bad science and will likely lead to a significant undercount of the U.S. population. CEO David Kenny explains why accurate, thorough census data is so important to Nielsen and to U.S. commerce.
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