Nielsen’s Addressable TV Advertising Solution was recently selected as the winner of the Best TV Advertising Technology category at the 2020 AdExchanger Awards. The solution was also a finalist in the Best Publisher-Side Video Technology category. Addressable TV has long been hailed as the future of television advertising, bringing digital’s targeting, data and control to…
At Nielsen, we believe that diversity in people and ideas allows us—and our clients—to be successful. We are proud to be awarded the No. 20 spot on the prestigious DiversityInc list of the 2020 Top 50 Companies for Diversity. Nielsen was also named No. 12 for Employee Resource Groups (ERGs) and No. 6 for Board…
Nielsen has again been included in both the FTSE4Good Index and the Dow Jones Sustainability North America Index (DJSI). While these are two rankings in a sea of information on corporate environmental, social and governance (ESG) performance, we are proud of this recognition as a reflection of our commitment to continuous improvement across all aspects of how we manage ESG areas that matter to our stakeholders and our collective success over the long term.
Forbes recently released its annual list of the world’s most innovative companies, and we’re excited to announce that Nielsen has ranked 30th.
Nielsen’s 12-person internal communications team recently took top honors in the large team category in the 2017 CEB Internal Communications awards. In addition to having been selected from a group of leading global organizations, the Nielsen team’s win is especially rewarding given that those in the large team category must have at least 12 members to be eligible, proving that power and effectiveness aren’t always correlated with sheer staffing numbers.
Danny Townsend, chief revenue officer of Nielsen Sports, landed a spot on the Leaders Under 40 Class of 2016. The awards, created by Leaders and Aspire Academy search out, evaluate and celebrate the best talent in the business of sport globally.
Nielsen earned the No. 4 spot on Diversity MBA’s 2016 rankings of “Best Places for Women & Diverse Managers to Work.” This honor follows a series of workforce diversity and inclusion recognitions for the company.
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When it comes to ad spend, few industries go bigger than auto. According to Nielsen Global Ad Intel, marketers spent $79 billion on TV ads in the U.S. last year. That spend represented 13% of the year’s total advertising on the small screen. So with that level of investment, it should go without saying that automotive marketers are eager to make every dollar count. And that means connecting with as many viewers—and possible buyers—as they can.
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