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  • Sneak Peek: How Nielsen Collects Data Around the World

    Our series, Nielsen Around the World, pulls back the curtain to provide a firsthand look at the stories behind our numbers. It takes smart technology and thousands of smart people on the ground every day in 100-plus countries to collect data and bring it to life.

  • Marketplace Influence Empowers the New Latina

    Multiculturalism and diversity are integral elements of American culture. And they’re gaining prominence, which poses new and replete marketing opportunities for brands looking to engage with multicultural consumers. While the U.S. is rich with diversity, Latinas are a particularly notable demographic. Within the overall Hispanic demographic—which controls $1.3 trillion in buying power—the women are the…