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  • Nielsen Video Series – Episode 3: Nielsen Identity System

    Jonathon Wells, Senior Vice President, Data Science, Nielsen, answers five questions to better understand the important role of identity system in audience measurement.  Here are the five questions:  What are the market changes that have made an identity system change important for audience measurement?  What is difficult about associating an individual with devices?   What is…

  • Nielsen Video Series – Episode 2 Part 2: How has Nielsen’s digital audience measurement changed in the last couple of years and how it will change in the future?

    The way that Nielsen has been measuring digital audience in Australia is under significant evolution at the moment, on this episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex Smith talks about how Nielsen’s digital audience measurement has changed in the last couple of years as well as how it will…

  • Nielsen Recognized with 2020 Emmy® Award for Technology and Engineering

    Award Recognizes Innovations in Technology to Measure Video Viewing Across Multi Platform Services For many in the media industry, winning an Emmy® Award is an honor, but winning a fourth Emmy® Award is an even rarer accomplishment. The National Academy of Television Arts and Sciences (NATAS) announced today that Nielsen was recognized with a 2020…

  • The Future of Media Starts With Nielsen ONE

    At Nielsen, we believe Audience is EverythingTM. And audiences no longer see a difference between traditional TV, streaming and digital. So your audience measurement shouldn’t either. To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive…

  • Broadcasting+Cable Names Scott N. Brown to 2020 Watch List

    Scott N. Brown, Nielsen’s GM of Audience Measurement was recognized by Broadcasting+Cable in its “2020 Watch List” as one of the top 25 media executives charged with the future of TV. Scott ranked at No. 12 on this year’s list, along with other well-known CEOs and C-suite level executives from prominent companies in the media…

  • Nielsen Views: Capturing Connections with Audience Segments

    Jessica Hogue, SVP Digital Solutions, discusses how the evolving digital market is using our premium audience segments to help advertisers tailor messages to find their intended audiences. By using our rich data sets data, marketers and media owners can now gain a more accurate measurement of ROI in the digital environment.

  • Nielsen Views: Bringing Clarity to Digital Advertising

    This week, Amanda Tarpey, SVP of Product Leadership-Digital, discusses our new Qualified Ad Audience solution within Digital Ad Ratings and how it can help equip media organizations to effectively measure engagement and foster transparency across agencies and publishers.