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  • Wharton Markets in Motion: Marketing in the Midst of a Pandemic

    Following the unprecedented changes of 2020, the world at large continues to evolve, and marketers are strategizing in a rapidly fluctuating environment. While past may be prologue, the pandemic has brought the media industry into uncharted territory, and marketers and advertisers must remain nimble as we continue to adjust to a new normal.  As such,…

  • The Case for Growth Through Transparency: A Way Forward for Digital Advertising

    In recent months, Apple and Firefox changed their browser policies to phase out third-party cookie tracking and Google announced its intention to do the same within two years. While these changes are meant to benefit consumers, they unintentionally create an environment in which marketers have less objective insight into the audiences that see their ads…

  • AdExchanger’s Industry Preview: What 2020 has In-Store for Marketing Technology

    January marked the start of a new year and a new decade that promise to bring transformative change to the media industry. Viewers are splitting their time across more devices and platforms than ever before, and marketers need to evolve their strategies and technologies to adapt to these new viewing behaviors, as well as to…

  • Nielsen Reveals Latinx Engagement Opportunities at CES 2019

    At CES 2019, Nielsen’s Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement, led the “Authenticity + Tech: Winning Latinx Engagement session,” which explored how companies can successfully reach the U.S. Hispanic community—digitally connected consumers who are driving growth for a variety of industries. She was joined Javier Delgado, Senior Director of Marketing for Walmart, and Roberto Ruiz, EVP of Research, Insights and Strategy for Univision.

  • Singapore’s Consumers Are Ready for Omnichannel Marketing

    Visual IQ’s October events, “What’s Next in Digital” and the “Digital Marketing Asia 2018 Summit,” brought together more than 260 clients from banks, agency networks, consumer electronics, government, insurance, airlines, telcom, platform partners and retailers in Singapore to learn how to be more effective marketers.