In 2021, Nielsen celebrated the 15th anniversary of Hispanic Organization of Leaders in Action (HOLA), the company’s first business resource group. HOLA launched in 2006 to empower Hispanic associates interested in creating a more inclusive work environment and to make an impact on Nielsen’s business. During Hispanic Heritage Month, Nielsen commemorated HOLA’s quinceañera (15 years)…
Each year, from Sept. 15 to Oct. 15, the U.S. celebrates Hispanic Heritage Month (HHM). It’s a month where businesses, governments, educational institutions and NGOs recognize the achievements, contributions and influence that Hispanic people have across the country. While 2020 has been anything but ordinary, it’s important that we pause to celebrate and acknowledge the…
Across the industries we measure, we are relied upon as a source of truth. In the U.S., one inexorable truth is that the total population will be majority multicultural by 2044. And U.S. Hispanic consumers are driving much of this multicultural growth. That’s why, in order to help our clients grow in a multicultural market,…
Nielsen recently joined the Latin Academy of Recording Arts & Sciences as sponsor of the Leading Ladies Luncheon for the second consecutive year. The event, set in the midst of the star-studded Latin GRAMMYs week in Las Vegas, honors Latinas within the arts and entertainment industries who have made significant and indelible impressions on—and contributions to—their fields.
Nielsen knows that proper representation of the Latinx community is crucial to accurately reflect the community’s influence on mainstream culture. For additional perspective on the topic, we recently asked four accomplished Latinos in media to share their thoughts on why representation matters, that we will be sharing throughout Hispanic Heritage Month.
One week before launching our 2018 Latinx Diverse Intelligence Series consumer report, Descubrimiento Digital: The Online Lives of Latinx Consumers, we brought together New York City’s leading U.S. Hispanic media organizations and influencers for a first look at Latinx consumer trends.
Stacie de Armas, our VP of Strategic Initiatives & Consumer Engagement, shared updated insights from our 2017 Diverse Intelligence Series report “Latina 2.0” at Azteca América’s New York and Los Angeles upfront events.
During this year’s Radio Ink Hispanic Radio Conference, the Nielsen Audio team shared the responses to their year-long advertiser outreach campaign to educate FMCG companies and big brands on the power of radio and its broad consumer reach.
During Hispanic Heritage Month, Nielsen’s Government Affairs team, in collaboration with our Diversity & Inclusion team sponsored the Congressional Hispanic Caucus Institute’s annual leadership conference. At the event, we debuted our 2017 Diverse Intelligence Series report and networked with elected officials, furthering our outreach in the Latino community.
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