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  • Nielsen’s Latino Business Resource Group turns 15

    In 2021, Nielsen celebrated the 15th anniversary of Hispanic Organization of Leaders in Action (HOLA), the company’s first business resource group. HOLA launched in 2006 to empower Hispanic associates interested in creating a more inclusive work environment and to make an impact on Nielsen’s business. During Hispanic Heritage Month, Nielsen commemorated HOLA’s quinceañera (15 years)…

  • Representation in Data Takes Center Stage at SXSW

    South by Southwest (SXSW) is defined by diversity—in the content of its sessions, its presenters and entertainers and its 400,000 attendees. This year’s festival provided the perfect backdrop for Nielsen to share the importance of representation and diversity in data.

  • Nielsen Reveals Latinx Engagement Opportunities at CES 2019

    At CES 2019, Nielsen’s Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement, led the “Authenticity + Tech: Winning Latinx Engagement session,” which explored how companies can successfully reach the U.S. Hispanic community—digitally connected consumers who are driving growth for a variety of industries. She was joined Javier Delgado, Senior Director of Marketing for Walmart, and Roberto Ruiz, EVP of Research, Insights and Strategy for Univision.

  • On the Record with Stacie de Armas

    In the latest episode of Nielsen’s On the Record, Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement, joins Andrew McCaskill, SVP, Global Communications and Multicultural Marketing, to discuss the cultural drivers of Latinx digital consumption.

  • Nielsen Video Series Asks Prominent U.S. Hispanics in Media Why Representation Matters

    Nielsen knows that proper representation of the Latinx community is crucial to accurately reflect the community’s influence on mainstream culture. For additional perspective on the topic, we recently asked four accomplished Latinos in media to share their thoughts on why representation matters, that we will be sharing throughout Hispanic Heritage Month.