This June marked our fifth year in a row as a sponsor of Cannes Lions Festival of Creativity. This year, our overall participation highlighted the benefit of data-enabled creativity to help focus marketing efforts in the right places at the right times.
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With consumers generating copious amounts of data as they watch, buy and interact across physical touch points and digital screens, marketers are navigating a world of unprecedented complexity. Mark Zagorski, executive vice president of the Nielsen Marketing Cloud, discusses the vision behind the platform, how it works, and how brands, agencies and media companies can leverage its insights to cut through the clutter.
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