This year on May 11th, we celebrated our sixth-annual Nielsen Global Impact Day (NGID). Powered by our people, this day connects our global spirit of service across the organization to our communities.
Through the Nielsen Cares global volunteering program, our associates mobilize Nielsen’s data, expertise and their own skills to positively affect the communities where they live and work around the world. Recently Gabriel Moreau, client manager, and members of Nielsen’s Advertising Effectiveness team, used Nielsen consumer research capabilities to assist e2-Equality Effect with understanding the impact of its 160 Girls campaign in Kenya.
Nielsen’s technology and learning experts are helping the National Urban Technology Center (Urban Tech), a nonprofit educational organization, to develop strategies to update both the platform and content of its educational modules.
At Nielsen, we’ve been focused on leveraging consumer data to create actionable insights for our clients for almost a hundred years. Our corporate responsibility (CR) program was built on this legacy of using data to drive decision-making. Since 2010, our focus has grown from engaging employees through volunteer programs to monitoring the environmental, social and governance (ESG) issues that matter most to our stakeholders and to our company.
On June 2, 2016, more than 23,000 Nielsen associates came together to volunteer for Nielsen Global Impact Day (NGID). This marked our fifth-annual global day of service, and the impact was one of the strongest yet. Volunteers helped with more than 1,400 projects in over 900 community organizations across more than 92 countries where Nielsen operates.
At Nielsen, we believe we have a responsibility to measure what matters and to answer questions from our stakeholders about our own performance and commitments to making a positive impact on society. We believe that a business needs to care for the markets and communities on which it relies for its business. CEO Mitch Barns shares Nielsen’s efforts in this space.
At Nielsen, our Employee Resource Groups (ERGs) help employees connect with each other from different locations by identifying their shared affinities. This, in turn, helps them to maximize their business and social impact.
With Pro Bono Week 2015 drawing to a close, leveraging a company’s core strengths through volunteerism is top of mind. At Nielsen, our associates around the world power pro bono projects that dedicate our data, insights and expertise to make an impact, year-round.
On this year’s Nielsen Global Impact Day, our fourth annual global day of service, more than 22,000 Nielsen associates came together to volunteer at more than 1,400 projects in over 800 community organizations.
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