When it comes to viewing and listening behaviors, TV and radio are complementary media. Brad said, “We are finding now that TV and radio are not competing media but rather, are highly complementary. The combination of radio and TV makes for a stickier message,” said Brad Kelly during the “Audio Messaging and How to Do It Right” panel at Advertising Week.
We recently hosted our first Marketing Effectiveness Event in Brazil for more than 115 clients from fast-moving consumer goods (FMCG) and non-FMCG industries. The event was geared toward sharing perspectives about the current media landscape, assessing the performance of existing campaigns in the market and boosting campaign ROI.
This past summer, we launched the Nielsen Journal of Measurement to share some of the exciting technical and methodological measurement work we’re focused on every day. Our second issue of the journal, released today, takes a deeper look into how some of that work is transforming measurement in whole new ways.
This year, The Advertising Research Foundation’s (ARF’s) annual Re!Think conference focused on “How Advertising Works Today.” For Nielsen, that means measurement!
This year, we sponsored the Advertising Research Foundation’s (ARF’s) Audience Measurement 2015 conference: “Measuring Up: Translating Talk into Action.” At the conference, we reinforced our commitment to measurement and innovative solutions in a rapidly evolving media landscape.
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