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  • Nielsen releases 2021 advertising figures

    London, March 2, 2022: Nielsen (NYSE: NLSN) has revealed advertising spending in the UK experienced strong growth in 2021, with TV advertising clearly standing out at its highest level since 2013. Nielsen Ad Intel data shows the U.K. Media economy’s rebound is fueled by a 20% lift overall, following a 17%* decline in 2020, as…

  • Nielsen Reinstates Plan to Integrate Out-of-Home Viewing into National TV Measurement

    At Nielsen, we take pride in providing the market with transparent metrics that our clients can use to transact with confidence.  Earlier this week, we communicated a delay to our plans to integrate out-of-home audiences into the national TV currency this fall. Our concern was about consumer behavior, and not the Nielsen methodology. While out-of-home…

  • Out-Of-Home Media as Marketing Strategy

    Jakarta, 26 June 2019  –  More than two thirds (67%) of consumers spend 4 hours and 33 minutes outside home on weekdays. In the Jabodetabek area the time is even higher, where consumer spends an average of 4 hours 45 minutes. When doing activities outside the home, the average consumer spends 1 hour and 18…

  • Encoding for Nielsen PPM Measurement of Local TV Viewing

    In September, we announced that we’re expanding the use of our Portable People Meter™ (PPM) technology for local TV ratings. In anticipation of this update, local TV stations require up-to-date encoding hardware in place to enable TV measurement through the PPM technology.