Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021. Given the growth and ad opportunities in the podcast space, Arica McKinnon, VP of Client Consulting, discussed…
Join Brad Kelly, Managing Director for Nielsen Audio, as he takes listeners on a journey into the world of radio.
We’re excited to announce the launch of our new podcast, “The Database.” Each episode will explore a popular trend or topic using Nielsen data, insights and research. And experts across industries will help bring the data to life.
While podcast listening is booming, the lack of third-party podcast metrics based on consumption rather than downloads has kept advertisers from really committing budget to the space. That is set to change as we prepare to launch a syndicated podcast measurement service in 2017.
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