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  • Nielsen At Podcast Movement 2020: Opportunities In A Skyrocketing Industry

    Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.  Given the growth and ad opportunities in the podcast space, Arica McKinnon, VP of Client Consulting, discussed…

  • Welcome to The Database, a New Podcast From Nielsen

    We’re excited to announce the launch of our new podcast, “The Database.” Each episode will explore a popular trend or topic using Nielsen data, insights and research. And experts across industries will help bring the data to life.

  • Nielsen Podcast Measurement Slated for 2017

    While podcast listening is booming, the lack of third-party podcast metrics based on consumption rather than downloads has kept advertisers from really committing budget to the space. That is set to change as we prepare to launch a syndicated podcast measurement service in 2017.