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  • If Media is the Heart, Data is the Heartbeat

    Connectivity is growing at a rapid pace around the globe, and it’s raising the stakes for marketers vying for consumers’ attention on a widening range of devices and platforms. This was the key topic at a recent panel discussion hosted by the Egypt Chapter of the American Chamber of Commerce.

  • Brad Kelly Named to Radio Ink’s 40 Most Powerful People in Radio

    Radio Ink Magazine recently released its annual list of the 40 most powerful people in radio. Nielsen is once again proudly represented on the prestigious list by its managing director for Nielsen Audio, Brad Kelly. This marks Brad’s third year on the list of the industry’s powerbrokers.

  • Storm Stories from the Frontlines: Audio is a Lifeline During Hurricane Maria

    As summer begins, so does hurricane season, and the importance of radio is no more apparent than when a natural disaster occurs. Radio has the unique capacity to reach remote areas during times of catastrophe, and when it comes to providing communication and information, radio remains a lifeline to the most vulnerable in times of crisis.

  • Gracenote Nabs Two Best of Show Awards at NAB 2018

    In addition to highlighting its Gracenote Radio Station ID and Nielsen Grabix offerings at this year’s NAB show, Nielsen Gracenote announced that NAB’s official publications, TV Technology and Radio World, recognized both of these products with “Best of Show” awards.

  • Radio: It’s in Everyone’s Shopping Cart

    During this year’s Radio Ink Hispanic Radio Conference, the Nielsen Audio team shared the responses to their year-long advertiser outreach campaign to educate FMCG companies and big brands on the power of radio and its broad consumer reach.

  • Encoding for Nielsen PPM Measurement of Local TV Viewing

    In September, we announced that we’re expanding the use of our Portable People Meter™ (PPM) technology for local TV ratings. In anticipation of this update, local TV stations require up-to-date encoding hardware in place to enable TV measurement through the PPM technology.