Consumers around the world are increasingly focused on clean eating and the benefits of eating more healthfully, with 70% of global respondents saying they actively make dietary choices to help prevent health conditions such as obesity, diabetes, high cholesterol and hypertension.
At the end of 2015, consumer confidence remained relatively stable in Nigeria (127), Ghana (104) and Kenya (103), compared to the start of the year.
Consumer confidence continues to rise in Nigeria, Kenya and Ghana, the three sub-Saharan African countries in Nielsen’s fourth-quarter 2014 Consumer Confidence Survey.
We’ve just completed a year of transformation in the retail industry, and looking at 2015, it looks like change will remain constant. But change brings opportunity, even within the familiar. Where to begin? Look to the shelf.
If you want to understand the fundamental economic changes happening in Southeast Asia, a good place to start is Myanmar’s biggest city, Yangon, on the shores of the Yangon River.
Africa’s consumers are growing in numbers and in buying power. They also have a strong demand for products that meet their specific needs. So what are the best ways to reach Africa’s consumers, and how can marketers ensure they’re delivering messages and products that resonate?
For over 50 years, there was only a single "app" for TV viewers. The sole function of that app—the cable or satellite company—was to stream premium video content. The facts of yesterday’s TV viewing no longer hold. There are now many TV viewing apps available. Enter "the appification of TV."