Featured Insights
Webinar: The Quest for Convenience
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
WHAT’S NEXT IN AFRICA
Sub-Saharan Africa has uplifted itself from the two decade economic low reached in 2016, bringing a slight easing of pressure but not a return to the robust growth rates previously experienced. In the 5th edition of Nielsen Africa Prospects ranking, we look at how the countries have performed...
NAVIGATING THE NEW NORMAL IN NIGERIA
The potential of Nigeria, one of the largest Sub Saharan Africa economies, is undisputed. However recently, businesses are grappling to adapt to the changing social, political, and economic environment in the country. Here are key insights to help you prepare for what’s next in Nigeria.
The most successful innovations
Report reveals the DNA of the most successful product launches in Europe in the last two years – showing that innovation is a science, not down to luck.
Upscale Tech-Savvy Millennials: Saving and Investment Strategies Around the World
Upscale Millennials represent the future of global economic growth and prosperity. To better understand the financial values and goals of those with money to save in this up-and-coming generation, we've taken a deeper dive into the savings and investment strategies and intentions of upscale,...
More Time at Home Equates to More Time in the Kitchen for Retirees
Once the novelty of retirement wanes, many retirees ask themselves: how do I fill the extra free time? As life after retirement often equates to more time spent at home, eating in can take on new meaning for older consumers who may now have more time to cook and may be more nutritionally aware than
Let’s Talk About Sex—That is, the Sexes’ Different Points of View
While the notion of gender equality—the view that men and women deserve equal treatment—should be a universal human right, the majority of us around the world don’t actually believe that the sexes are treated the same. And when making financial, technological and retail decisions, men and...
A Battle of the Sexes Plays Out in Shopping Aisles
There’s something interesting happening with men and women and shopping. Women’s incomes are rising around the world, making them a force to be reckoned with. And they’re using their newfound clout to influence purchasing decisions in categories once dominated by men. So is the gender...
Millennials Prefer Cities to Suburbs, Subways to Driveways
Millennials are the social generation, both online and in-person. As the founders of the social media movement, they’re never more than a few clicks away from friends and family. And offline, they prefer to live in dense, diverse urban villages where social interaction is just outside their front...
Consumers’ Golden Years Offer Golden Opportunities Worldwide
Around the globe, aging consumers’ needs are not being fully met. This missed opportunity for retailers, manufacturers and service providers could prove costly, as 2 billion consumers will be 60 years or older by 2050, according to the World Health Organization. In any language, that’s 1 in 5...
The Top 10 Takeaways on Worldwide Aging
The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries. To examine consumer...
Millennials: Technology = Social Connection
Where’s the strangest place you’ve ever used your smartphone or tablet PC? For Millennials, the real question is where haven’t they used their devices. While the Millennial generation indeed founded the social media movement, having been born directly into a new era of technology between 1977...
Respecting Elders is Good Manners, But Better Business
While age is just a number, it’s becoming increasingly important to retailers, manufacturers and marketers as shifting population trends favor the elderly. A whopping 2 billion people worldwide will be 60 years and older by 2050, according to the World Health Organization. That’s one-in-five...