Insights

Content Type

Quarter By Numbers: Q1 2018

From a global perspective, conditions and prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, economic recovery in Latin America looks promising in key markets, FMCG sales in North America performed well, and growing disposable incomes...

What’s Next In Africa

Sub-Saharan Africa has uplifted itself from the two decade economic low reached in 2016, bringing a slight easing of pressure but not a return to the robust growth rates previously experienced. In the 5th edition of Nielsen Africa Prospects ranking, we look at how the countries have performed...

Navigating The New Normal In Nigeria

The potential of Nigeria, one of the largest Sub Saharan Africa economies, is undisputed. However recently, businesses are grappling to adapt to the changing social, political, and economic environment in the country. Here are key insights to help you prepare for what’s next in Nigeria.

Q2 2016 Consumer Confidence Report

Global consumer confidence remained stable in the first quarter and below the optimism baseline score of 100, edging up one index point to 98. The score reflected mixed confidence levels reported in every region.