What's Next: Unleashing the Power of Cross-Platform Advertising
Today, traditional TV still accounts for the lion’s share of video viewing, and will likely continue to do so for a good while, but online and mobile are where the growth is—30 percent growth in hours watched per month from fourth-quarter 2012 to fourth-quarter 2013.
Advertising and Audiences: State of the Media
The advertising landscape landscape is evolving at an unprecedented rate, influenced by largely two factors: media fragmentation and population shifts. These changes are making it increasingly hard to connect with consumers. In order to achieve maximum effectiveness, advertisers need to optimize...
State of the Media: Audio Today—a Focus on African American and Hispanic Audiences
The growth in radio listening across America is remarkable, considering the variety of media choices available to consumers today. And alongside the national growth, 71 million African American and Hispanic listeners tune in each week.
Marketing Mix Modeling: What Marketers Need to Know
Though you may already use primary and secondary media research to guide your marketing strategy, you may be missing out on key information if you’re not measuring marketing effectiveness too. So you need more information to answer some very critical questions.
A Record-Setting February, and Not Just for Snowfall
Across the continental U.S., Spring has started to make its annual appearance, likely a welcome change for many—especially those in parts of the Northeast—after one of the coldest and snowiest winters in the history books. But weather wasn’t the only record-breaker this winter. Records fell...
Tech-Styles: Are Consumers Really Interested in Wearing Tech on their Sleeves?
As more consumers carry mobile devices wherever they go, high-tech brand manufacturers recently put wearable technology front and center during CES in Las Vegas and at Mobile World Congress in Barcelona. Seventy percent of consumers are already aware of “wearables,” and about one in six (15%)...
Morning Growth Is Driving Hispanic Radio Listening Gains
The Hispanic radio audience is growing across the U.S., increasing by more than half a million listeners over the past year based on Nielsen’s March 2014 RADAR report. As a result, Hispanics have the highest propensity to listen to the radio of any ethnic group. According to the latest Nielsen...
Tuning in to Radio Listening Habits
Radio listeners come in all varieties, and so do their listening preferences. We know that listeners tune in at different times during the day, but we also know they tune in for different reasons. So a big part of radio programming involves determining how to cater to the broader audience while...
Discovering Local Value in Mobile Advertising
There’s no denying the influence that e-commerce is having on the retail landscape, and that influence is starting to go mobile. And as that trend grows, marketers have an opportunity to leverage the influence of consumer preferences. Specifically, by crafting their messages around local...
Why Only Obsessing About Music Sales is Holding You Back
When it comes to measuring success in any industry, there’s no better indicator than sales. The music business is no exception, as companies continue to worry about the sales cycles associated with specific music singles for their artists. When companies focus solely on sales, however, they may...