Featured Insights
Webinar: The Quest for Convenience
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
WHAT’S NEXT IN AFRICA
Sub-Saharan Africa has uplifted itself from the two decade economic low reached in 2016, bringing a slight easing of pressure but not a return to the robust growth rates previously experienced. In the 5th edition of Nielsen Africa Prospects ranking, we look at how the countries have performed...
NAVIGATING THE NEW NORMAL IN NIGERIA
The potential of Nigeria, one of the largest Sub Saharan Africa economies, is undisputed. However recently, businesses are grappling to adapt to the changing social, political, and economic environment in the country. Here are key insights to help you prepare for what’s next in Nigeria.
Advertising and Audiences: State of the Media
The advertising landscape landscape is evolving at an unprecedented rate, influenced by largely two factors: media fragmentation and population shifts. These changes are making it increasingly hard to connect with consumers. In order to achieve maximum effectiveness, advertisers need to optimize...
State of the Media: Audio Today—a Focus on African American and Hispanic Audiences
The growth in radio listening across America is remarkable, considering the variety of media choices available to consumers today. And alongside the national growth, 71 million African American and Hispanic listeners tune in each week.
Marketing Mix Modeling: What Marketers Need to Know
Though you may already use primary and secondary media research to guide your marketing strategy, you may be missing out on key information if you’re not measuring marketing effectiveness too. So you need more information to answer some very critical questions.
A Record-Setting February, and Not Just for Snowfall
Across the continental U.S., Spring has started to make its annual appearance, likely a welcome change for many—especially those in parts of the Northeast—after one of the coldest and snowiest winters in the history books. But weather wasn’t the only record-breaker this winter. Records fell...
Tech-Styles: Are Consumers Really Interested in Wearing Tech on their Sleeves?
As more consumers carry mobile devices wherever they go, high-tech brand manufacturers recently put wearable technology front and center during CES in Las Vegas and at Mobile World Congress in Barcelona. Seventy percent of consumers are already aware of “wearables,” and about one in six (15%)...
Morning Growth Is Driving Hispanic Radio Listening Gains
The Hispanic radio audience is growing across the U.S., increasing by more than half a million listeners over the past year based on Nielsen’s March 2014 RADAR report. As a result, Hispanics have the highest propensity to listen to the radio of any ethnic group. According to the latest Nielsen...
Tuning in to Radio Listening Habits
Radio listeners come in all varieties, and so do their listening preferences. We know that listeners tune in at different times during the day, but we also know they tune in for different reasons. So a big part of radio programming involves determining how to cater to the broader audience while...
Discovering Local Value in Mobile Advertising
There’s no denying the influence that e-commerce is having on the retail landscape, and that influence is starting to go mobile. And as that trend grows, marketers have an opportunity to leverage the influence of consumer preferences. Specifically, by crafting their messages around local...
Why Only Obsessing About Music Sales is Holding You Back
When it comes to measuring success in any industry, there’s no better indicator than sales. The music business is no exception, as companies continue to worry about the sales cycles associated with specific music singles for their artists. When companies focus solely on sales, however, they may...
Snow Biz: Four-Fifths of Americans Logged Online for Entertainment to Beat the Winter Blues
During the bitter cold-spell sweeping much of the U.S. this winter, more Americans than usual turned to the Internet for entertainment. Four out of five U.S. web users access entertainment websites each month, and this January, 167 million Americans visited sites in the entertainment category. On...