Strength in stability: Africa prospects indicator, edition 8
Amidst times of ongoing and relentless change the Nielsen Africa Prospects Indicator shows country prospects stabilising in first-quarter 2019, with only two markets changing position on the latest ranking update. Kenya remains in top position, followed by Cote d’Ivoire and Tanzania. Ghana and Nigeria hold on to their stronger fourth and fifth places, respectively, while Uganda slips to sixth place, South Africa weakens to seventh and Cameroon remains in eighth place. Whilst there appears to be relative stability in terms of overall country rankings, this masks continuous changes and shifts within the business, consumer, retail and macro-economic dynamics.
The eighth Nielsen Africa Prospects Report highlights shifting country priorities and sources of potential, with multi-dimensional, comparative indicators covering business, consumer, retail and macro-economic dynamics.