Ghana’s latest Consumer Confidence Index (CCI) for the fourth quarter of 2018 shows a five point decrease to 108, while Nigeria’s CCI has dropped one point to 117, presenting a diverse picture of consumer sentiment across West Africa.
Nigeria’s latest Consumer Confidence Index (CCI) for the third quarter of 2018 has shown a four point decline to 118, while Ghana’s CCI for the same quarter has risen five points to 113, all in all a fairly stable picture for West Africa.
Disparate consumer sentiment across West Africa means that while Nigeria’s Consumer Confidence Index (CCI) for the second quarter of 2018 has risen a very healthy nine points to 122, Ghana’s CCI for the same quarter has fallen 12 points to 108.
The latest Nielsen Consumer Confidence Index (CCI) for Q1, 2018 for West Africa reflects a mixed bag of sentiment, associated with lingering uncertainty. Ghana’s CCI remains stable at 120 – the same level as the previous quarter – while Nigeria’s level has dropped nine points to 113.
In the latest Nielsen Consumer Confidence Index for Quarter 4, 2017 both Ghana and Nigeria show a marked increase and continued positive performance. Ghana climbed eight points to 120, while Nigeria’s score rose five points to 122.
In the latest Nielsen Consumer Confidence Index for Quarter 3, 2017 both Ghana and Nigeria show a small increase with 112 and 117 index points respectively.
Nielsen today announced that Nielsen Sports will expand its footprint in Africa with the acquisition of Repucom Africa, operated by TransAfrica Media. Repucom Africa was a licensee of Nielsen Sports and has been trading as Nielsen Sports South Africa.
Manufacturers and retailers seeking to stay one step ahead in Africa’s complex markets need to move beyond ‘business as usual’ - they simply cannot keep doing the same things and expecting a different result, as per the findings from the fifth Nielsen Africa Prospects Indicator (APi) report.
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.
Nigeria’s retail sector is dominated by traditional trade formats but despite the prevalence of these channels, the Nielsen Nigeria Shopper Trends 2017 report reveals that Modern Trade formats like Supermarkets and Hypermarkets are stepping up to fulfill the needs of consumers.