Press Releases
New Nielsen Research Indicates Two-Way Causal Influence Between Twitter Activity and TV Viewership
Findings Validate That Tweets Can Influence Tune-in Rates While TV Programming Drives Twitter Activity New York, NY – Aug. 6, 2013 – Today Nielsen released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a program...
Nielsen Entertainment & Billboard’s 2013 Mid-Year Music Industry Report
New York, NY – Nielsen SoundScan and Nielsen BDS, the entertainment industry’s leading data information systems, reveal 2013 mid-year U.S. music sales figures for the six-month period of Dec. 31, 2012 through June 30, 2013. Nielsen SoundScan measures U.S. point-of-sale of recorded music...
Nielsen Joins S&P 500
New York – July 8, 2013 – Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that it has been added to the S&P 500®. The world-renowned financial market indicator includes 500 leading companies in...
Leading Brands and Agencies Commence U.K. Trials to Measure Combined TV and Online Ad Performance with Nielsen Cross-Platform Campaign Ratings
Solution to deliver true multi-screen advertising measurement. Brands including Unilever and Mondelez International, agencies Aegis, OMG, Universal McCann London, and publishers and ad networks start trials in the U.K. London, June 26, 2013 – Nielsen, a global provider of information and...
Nielsen and Syncbak Complete Trial Measuring Viewing on Mobile Devices
Audience Data Captured by Nielsen and Verified by Syncbak NEW YORK – June 4, 2013 – Nielsen and Syncbak — the streaming company that enables users to watch live, in-market broadcast television — today announced the successful completion of a two-week technical trial aimed at...
ABC Kicks Off First-Ever Nielsen Trial To Measure Ad Campaigns in Mobile Apps
Will Provide Demographic Data for Tablet and Smartphone Media Editor’s Note: The trial outlined below is a technical trial to expand Nielsen Online Campaign Ratings to incorporate measurement of ads within mobile apps and is not yet commercially available. As the technical trial develops,...
AOL to Launch Video Audience Measurement, Powered by Nielsen Online Campaign Ratings
New Measurement to Help Advertisers Buy Across TV and AOL Digital Video New York, NY – April 30, 2013 – AOL today announced a collaboration with Nielsen to measure the audience viewing AOL’s library of over 620,000 premium videos. The custom AOL Video Reach (AVR), powered by Nielsen Online...
Nielsen Expands Digital Measurement With Pilot Program for New Content Ratings
A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC and Univision Participate in Trial of Nielsen Digital Program Ratings to Measure Digital Audiences for TV Programming New York, NY – April 30, 2013 – Today Nielsen announced a pilot program for Nielsen Digital Program Ratings, which...
Nielsen Online Campaign Ratings Expands To Four New Markets Around The Globe
Australia, Canada, Germany and Italy to Join U.S. and U.K. in Offering Innovative Online Advertising Measurement Solution New York, NY – April 3, 2013 – Nielsen, a global provider of information and insights into what consumers watch and buy, today announced it will expand the global footprint...
New Study Confirms Correlation Between Twitter and TV Ratings
Findings Indicate that Correlation Strengthens Over the Course of a Show’s Season NEW YORK, March 20, 2013 – A new study by Nielsen and SocialGuide confirms the relationship between Twitter and TV ratings. In addition to analyzing Tweets about live TV, the study compared Twitter against a...