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ABC Kicks Off First-Ever Nielsen Trial To Measure Ad Campaigns in Mobile Apps

Will Provide Demographic Data for Tablet and Smartphone Media Editor’s Note: The trial outlined below is a technical trial to expand Nielsen Online Campaign Ratings to incorporate measurement of ads within mobile apps and is not yet commercially available. As the technical trial develops,...

Q1 2013 Consumer Confidence Increases in Key Economies Around the World

Global Consumer Confidence Measures at 93, Up Two Points from Q4 2012;   55 Percent of Total Markets Surveyed Report Higher Confidence Levels, Up from 33 Percent in Previous Quarter New York – May 1, 2013 – Global consumer confidence indexed at 93 in the first quarter of 2013, as key economies...

Nielsen Expands Digital Measurement With Pilot Program for New Content Ratings

A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC and Univision Participate in Trial of Nielsen Digital Program Ratings to Measure Digital Audiences for TV Programming New York, NY – April 30, 2013 – Today Nielsen announced a pilot program for Nielsen Digital Program Ratings, which...

Nielsen Online Campaign Ratings Expands To Four New Markets Around The Globe

Australia, Canada, Germany and Italy to Join U.S. and U.K. in Offering Innovative Online Advertising Measurement Solution New York, NY – April 3, 2013 – Nielsen, a global provider of information and insights into what consumers watch and buy, today announced it will expand the global footprint...

New Study Confirms Correlation Between Twitter and TV Ratings

Findings Indicate that Correlation Strengthens Over the Course of a Show’s Season NEW YORK, March 20, 2013 – A new study by Nielsen and SocialGuide confirms the relationship between Twitter and TV ratings. In addition to analyzing Tweets about live TV, the study compared Twitter against a...

Consumers More Likely to Buy New Products from Familiar Brands | Nielsen

Nearly Two-Thirds of Global Survey Respondents Wait for New Products To Be Proven Before Purchasing CONTACT: Jennifer Frighetto, jennifer.frighetto@nielsen.com, 847.605.5686Elizabeth Wolf, elizabeth.wolf@nielsen.com, 646.654.5825 NEW YORK – JANUARY 22, 2013 – Sixty percent of global consumers...