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COVID-19: Tracking the Impact on FMCG, Retail and Media

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As COVID-19 sweeps the world, consumers are being forced to dramatically change their purchase behaviors. Nielsen is tracking these changes and establishing clear navigation beacons for companies trying to understand the changes and plan for what comes next.

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Top 10 adverteerders in digitale display-advertenties

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Welke adverteerders geven het meest uit aan digitale reclame? En hoe? Via direct buy of programmatic en display vs. video? Ontdek de top 10 van Nederlandse adverteerders in digitale display advertising op de 400 grootste sites.

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Key Consumer Behavior Thresholds Identified as the Coronavirus Outbreak Evolves

Six key consumer thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and we are seeing these patterns being mirrored across multiple markets.

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