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Store Shifting: Unlocking Insight With Data Science
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.
China's Shifting Retail Landscape Signals the Permanence of Change Post-COVID-19
Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19.
A Guide To Winning In Store In 2021
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
Recalibrating for Diminished Growth: Resolutions for 2021
Year-over-year CPG sales continue to track above pre-COVID-19 conditions, but the huge sales spikes we saw in the spring are unlikely to be repeated in 2021. Here’s what retailers and manufacturers need to be mindful of for the year ahead.
The World’s Most Successful Grocery Stores (Literally) Aren’t What They Used to Be
The stores we shopped in yesterday are not the stores we are shopping in today, and unlikely to be those we shop in tomorrow. There is no longer a need to squint … our data scientists have brought this phenomenon into plain sight.
Shop-Shifting
In our recent webinar – Shop-Shifting: Recalibrating for the Re-routed Spread of Spend – we summarise our findings from an investigation of store-level analysis across 15 countries.
Billions in Consumer Spending are Shifting as COVID-19 Forces Widespread Retail Disruption
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.
Convenience 2.0: An Online Twist to a Retail Stalwart
E-commerce was certainly not born out of the pandemic, but the pandemic has elevated consumer adoption and reliance in ways that would have otherwise taken years. Consequently, brands and retailers need to innovate to meet elevated expectations.
Predicting Holiday Spending Across Consumer Types in the ‘New Normal’
Holiday shoppers will fall into one of five groups based on their existing financial and physical restrictions. Each will approach the reset of their holiday shopping behavior uniquely, and it will be imperative that companies align their plans with the new circumstances consumers find themselves…
COVID-19 Has Flipped the Value Proposition of Omnichannel Shopping for Constrained Consumers
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
Webinar: A Tale of Two Shoppers
While the COVID-19 health crisis presents a risk to all, not all shoppers are impacted equally. Globally, two core groups have emerged. Tune in to our webinar playback and discover how Nielsen can help you discover and unlock new opportunities in understanding the shopper needs in the future…
Innovating in the Digital Era: The Evolving Role of Digital Media on New Product Launches
When considering new launches, the role that advertising plays is consistent: Advertising drives awareness; awareness drives trial; and trial drives volume. It makes sense therefore, that when compared to existing products, new products are more reliant on advertising support to grow.
Case Study: Taking Control Of Digital Campaign On-Target Reach
Digital Ad Ratings helped T-Mobile prove their online campaign reach to key 18-44 audiences and maximise their digital investment.
Unemployment is at the Heart of Long-Term Consumer Change
Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.
Life Beyond COVID-19
Looking at the occurrence of infections worldwide and the measures taken by governments in different countries to prevent and protect the population, Nielsen identified three distinct timelines for global market regeneration.
Webinar: Hit the Right Notes for Your Customers
The power of “Wow!” moments cannot be underestimated; just like a good song, customers will keep wanting to play it on repeat. Discover the five key ingredients to a good song, and creating wow moments.
Recalibrated Consumption Dynamics in a COVID-19 Altered World
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented…
Become the Brand that People Remember: How to Increase Share of Market in Uncertain Times
Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.
The importance of maintaining a cross-media ad strategy through a crisis
The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.
I want to break free! How are COVID ads effectively resonating?
As the media industry navigates COVID-19 and its greatest period of upheaval in modern memory, having the right data to understand if your ad will command consumer attention has never been more critical.
Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent
Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected…
Sustainable Brands Can Pivot With Purpose to Help Address COVID-19
As we look for a pathway out of the global COVID-19 pandemic, one thing is clear: This situation requires collective action and meaningful collaboration across different communities, countries and cultures. We've identified some consistent themes across sustainability, brand loyalty and efficacy…
Good For Me, And Good For We
COVID-19 has changed everything, hasn’t it? So why should businesses and marketers have sustainability on their agendas? While certain sustainability claims may not seem as relevant today, some, such as local sourcing, will become ever more important to consumers in the near future.
Real-Time ‘Recessionary’ Response Holds Key to COVID-19 Fallout
With the economic and social impact of the COVID-19 emergency being felt around the globe, there is a natural tendency to make comparisons to the Great Recession. Some habits from that period will be repeated, but to make side-by-side comparisons would be overly simplistic.
A Look at How Home Care Product Claim Preferences Have Shifted Amid the COVID-19 Pandemic
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,…
COVID-19 Forces Recalibration of Priorities as World Embraces New Habits
The COVID-19 outbreak has forced a permanent recalibration of consumer habits and consumption patterns. With a large percentage of the world now in lockdown, it is important to look beyond the day-to-day maelstrom and adjust for a new normal.
COVID-19: Key questions all marketers should be asking
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
COVID-19 Intelligence Roundup
The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.
Asian Consumers Are Rethinking How They Eat Post COVID-19
Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of…
In-Store Tech May Boost the Brick-and-Mortar Retail Resurgence
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.
COVID-19: The Unexpected Catalyst for Tech Adoption
Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.
COVID-19: Tracking the Impact on FMCG, Retail and Media
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
COVID-19 Concerns Are a Likely Tipping Point for Local Brand Growth
Never mind national pride, opting for locally produced products may fast become a necessity for retailers and consumers concerned about products originating from countries where novel coronavirus (COVID-19) has spread.
Key Consumer Behavior Thresholds Identified as the Coronavirus Outbreak Evolves
There are six key consumer behavior threshold levels that tie directly to concerns around the COVID-19 outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies.
Dutch Consumers Make Precautionary Purchases Amid COVID-19 Concerns
On February 27, the first cases of the new coronavirus outbreak, COVID-19, emerged in the Netherlands—approximately a month after neighbors in Italy, Germany and France and directly corresponding to the school holidays where many families travelled to the north of Italy from ski vacations.
Upsizing, Shrinkflation, Premiumization
Drawing from Nielsen BASES’ history of testing over 200,000 new products and over 40 years of forecasting, we have a clear understanding of consumer demand and the impact that price and package changes have on that demand. Throughout our experience, we have identified a few strategies that have…
Quality and Efficacy May Beat Out Price Sensitivities Amid Coronavirus Concerns
As we watch this situation unfold and get a handle on the length of time COVID-19 may be in play, the ability to guarantee the quality and safety of products, environments and consumption, coupled with the recognition of how important this will be to communicate to consumers for the foreseeable…
LEAD Network Webinar: Wising up to Women
Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.
Wise up to Women
By 2028, women will own 75% of the discretionary spend, making them the world’s greatest influencers. But they're also shouldering more of the household burdens, feeling less financially secure and still are facing serious barriers when it comes to equality. It's time brands wise up to women.
Break Through the “It’s Just Not Worth It” Moment to Keep Women Engaged
Globally, women earn less than men and shoulder more of the household responsibilities. This can often leave them feeling like it's just not worth it. The good news is that companies and brands are starting to get it—and starting to understand that they can help.
Nielsen Investigation: “Pandemic Pantries” Pressure Supply Chain Amid COVID-19 Fears
Nielsen’s initial investigation across major countries around the world has found significant spikes in the hoarding of emergency supplies is occurring in China, the U.S. and Italy, where consumers are rushing to build what are being labelled “pandemic pantries.”
Win the Retail Tech Race by Winning Women’s Trust
If brands want to win the technology race, they need to focus on using technology as an enabler of humanity and use it to build trust and connection in this world. That’s because trust is at the epicenter of the decisions that women—and all consumers—make.
The Future Awaits: Tech-Transformed Consumption
In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
‘Picnic’ Shakes Things Up: The Rising E-Commerce Player is Driving Modern Trade and E-Com Sales in the Netherlands
With food e-commerce sales up more than 30% in the Netherlands last year, it seems that the much anticipated acceleration of the food e-commerce market is finally here. With EUR1.4 billion in the till last year, we project that the e-commerce grocery market will reach EUR1.8 billion this year.
Dry January Non-Alcoholic Record Highlights Future Potential
There was significant media coverage in the Netherlands throughout December and January about the impact of Dry January, and many supermarkets were eager to jump on the bandwagon to help spark interest among consumers. So did retailers and consumers change their behavior?
Why You Must Take the Product Out of the Lab Before Launch
Product innovators and marketers spend an exorbitant amount of time and effort perfecting their products before they bring them to market. So, how do they know when the innovation is ready for launch?
The Smart Shelf: Your Pathway to Winning in Retail
The Smart Shelf whitepaper will allow you to better understand the ingredients of the Smart Shelf and what you need to do to build your first planogram.
Zeven Drijvende Krachten Achter de Toekomst van de Europese Consumenten- En Detailhandelsmarkt
Het begrijpen van deze grote megatrends die uw toekomstige groei in het komende decennium zullen beïnvloeden, is noodzakelijk voor uw kansen om te winnen in deze concurrerende FMCG-markt.
Seven Forces Driving the Future of Europe’s FMCG and Retail Market
Understanding these big megatrends that will impact your future growth in the coming decade is imperative to your ability to win in this competitive FMCG market.
The Monetization of a Minute
There’s never been a better time to be a connoisseur of video. Surprisingly, however, the time Dutch consumers spend watching video has declined over the past five years as the availability of newer options has increased. While we believe this will reverse over time, it highlights just how…
De opkomst van hybride groenteproducten in Nederland
Als het nieuwe jaar begint, starten we weer met onze goede voornemens. Stoppen met roken, dry januari, sporten, afvallen en gezonder eten.
The Rise of Hybrid Vegetable Products in the Netherlands
As the New Year begins, so begins our personal quests to improve ourselves. Quit smoking, participate in Dry January, start working out, lose weight and eat healthier.
Your Competitor Just Innovated: Here’s the Agile Way to a Proper Response
We know a really good idea and a potential threat when we see one, right? We might, but the most common monitoring approach is to keep a close eye on the in-market performance of those innovations. But this wait and see approach relies on in-market performance, which means it has two serious flaws.
AR and VR Will Drive Omnichannel 2.0
In the next five years, A/VR technology will augment the shopping journey in increasingly meaningful ways—from the way consumers discover, choose, share, buy and engage with brands.
Game Changer
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Augmented Retail: The New Consumer Reality
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.
De Kruising Tussen Duurzaam En Gemak: Groeimogelijkheden In De Nederlandse FMCG Markt
Hoewel duurzaamheid en de opwarming van de aarde al een aantal jaren in de media en bij mensen in gedachten aanwezig is, zien we nu echt hoe deze kwesties de manier veranderen waarop consumenten hun dagelijkse beslissingen nemen.
Webinar: Winning Shopper's Hearts, Minds And Wallets
Het gedrag van de shopper verandert in een ongekend tempo door de enorme verstoring van het retaillandschap. Bekijk de webinar playback waar Sue Temple, Dolly Jitani en Simon Christofi de trends van de shopper in meer dan 60 markten verkennen.
Zoet Succes NL-SE Bedrijven bij Verminderen van Suikerinname
Over de hele wereld zijn consumenten steeds meer gericht op gezondheid en welzijn—en het verandert hun manier van consumeren. Een recente studie wees uit dat gezondheid vooral een zorg is voor Europese vrouwen, waarbij 79% zegt dat ze van plan zijn hun consumptiepatroon te veranderen.
Europese vrouwen zijn klaar voor vooruitgang, maar ze voelen nog steeds de gevolgen van de ongelijkheid tussen mannen en vrouwen
Gemiddeld 91% van de Europese vrouwen zegt dat ze een gedeelde of primaire verantwoordelijkheid hebben voor dagelijkse boodschappen, huishoudelijke taken en voedselvoorbereiding.
Minder alcohol in (Speciaal)Bier steeds populairder
Nederland is sinds jaar en dag een land van Pils-drinkers. Met een alcoholpercentage van ca. 5% is Pils dan ook het grootste deel van het segment 3.5%-5.5% alcohol.
Evolving E-Commerce in the Netherlands
Amazon blijft de leider op het gebied van online fast moving consumer goods (FMCG) en blijft de concurrentie overtreffen in het aandeel verkopen en kopers. Toch is de groei van het marktaandeel minder groot dan voorheen.
Gin verkoop doorbreekt 1 miljoen liter grens
Het is ca. 5.5 jaar geleden dat de grote opmars van Gin begon. Werd er in 2013 nog maar 210.000 liter Gin in de Nederlandse retail verkocht, in de laatste 52 weken zijn de verkopen door de 1 miljoen grens gebroken (MAT wk36-2019).
Spelregels
Nu de ontrouw van de consument toeneemt en groei en ROI in ieders achterhoofd speelt, is het steeds belangrijker om ervoor te zorgen dat elke stap die u als retailer of fabrikant zet telt.
FMCG-groei in Europa keert weer terug in het tweede kwartaal van 2019
Het bedrag dat Europeanen betaalden voor dagelijkse boodschappen (op de breedst mogelijke schaal van productcategorieën die continu door Nielsen worden gevolgd) steeg in het tweede kwartaal van 2019 met +3,4% (een stijging van 0,9% ten opzichte van het eerste kwartaal van 2019).
Het gebruik van geavanceerde analytics om je e-commerce activiteiten te laten groeien
De Nederlandse e-commerce markt voor FMCG-producten heeft dit jaar al een marktaandeel van 3,1% bereikt. De voorspelling voor eind 2019 is 3,5% marktaandeel. Wat zijn de belangrijkste factoren die je zullen helpen om consumenten aan te trekken en te stimuleren om online aankopen te doen?
Battle van de merken: de ontrouw van de consument is de hele wereld overspoeld
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
Ontwikkeling van discounters in Europa
In de afgelopen tien jaar zijn harddiscounters meer experimentele retailers geworden, waarbij ze nieuwe groeitactieken uitproberen en een ruimer kooppubliek aanspreken.
Autoreclame: meer totaalbudget, iets minder per auto
Al jaren is er sprake van een vrijwel onafgebroken stijging van de reclamebestedingen in de Nederlandse automobielbranche. In tien jaar tijd is het gezamenlijke importeursbudget in een vrijwel rechte lijn met liefst 68 procent toegenomen. Zware druk dus op de marketingkosten voor fabrikant en…
Ook in het campagnegeweld is de politieke versplintering zichtbaar
VVD, D66 en FvD hebben veruit het meest geadverteerd bij de laatste provinciale verkiezingen, blijkt uit een analyse van onderzoeksbureau Nielsen. De achtervolgers zijn bij gebrek aan financiële slagkracht vaak aangewezen op improvisaties.
Het optimaliseren van promotiestrategieën door geavanceerde analytics
Of u nu een retailer of een fabrikant bent, promotionele kosten zijn een van de grootste kosten om zaken te doen. Maar het is ook een van de meest inefficiënte. In de afgelopen twee jaar is de Nederlandse markt voor fast moving consumer goods (FMCG) nauwelijks toegenomen in volume – de groei is…
Top-100 Adverteerders: Blokker, Albert Heijn en Procter sterkste stijgers
Ieder jaar stellen MarketingTribune en Nielsen de Top-100 Adverteerders samen. Deze geeft jaarlijks een analytisch overzicht van de mediabestedingen van alle grote adverteerders. In de nieuwe top 3 met grootste stijgers staan opmerkelijke namen.
Lange, hete zomer en stijgende bruto mediabestedingen in 2018
In de lange hete zomer werd het ene na het andere record gebroken, maar een directe invloed van de lange hete zomer op de bruto mediabestedingen is niet direct te zien. Dat blijkt uit het nieuwe Nielsen Jaarrapport Bruto Mediabestedingen 2018. De traditionele zomerdip was niet groter in…
How Podcast Advertising Measures Up
Voor podcasts die op zoek zijn naar adverteerders, is het aantonen van het effect van podcast-advertising niet alleen maar nice-to-have, maar binnenkort gewoon need-to-have.
Changing Consumer Prosperity
Het Nielsen Changing Consumer Prosperity rapport gaat in op het sentiment van consumenten over hun financiële situatie en onderzoekt het gedrag en de impact op de uitgaven en hoe dit in de loop van de jaren is veranderd.
Is Nederland klaar voor alcoholvrije wijn?
Nu de feestdagen weer voorbij zijn, dringen diëten en sportschool om voorrang. Ook initiatieven als IkPas.nl en Dry January krijgen extra aandacht. Tijd voor Nielsen om eens te kijken hoe de verkopen van Alcoholvrije alternatieven het in 2018 in de supermarkt deden en meer in het bijzonder, wat…
Tracking the Pace of Change and Evolving Consumer Behavior
Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.
Het nederlandse consumentenvertrouwen vertoont de grootste groei in europa ten opzichte van een jaar geleden
De Nederlandse consument heeft meer vertrouwen dan ooit: het consumentenvertrouwen steeg van 106 in het tweede kwartaal naar 112 punten in het derde kwartaal van 2018. Een van de belangrijkste aanjagers van deze groei was het toegenomen vertrouwen in de vooruitzichten op werk, dat met 13 punten…
Connectivity Improves User Adoption of E-Commerce for Evolving Product Categories Like FMCG
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
Sustainable Shoppers Buy the Change They Wish to See in the World
Nielsen's Sustainable Shoppers Buy The Change They Wish To See In The World rapport gaat in op de vraag waar de consument om geeft met betrekking tot duurzaamheid, de grootste groeikansen voor fabrikanten en fijne kneepjes in markten met Frankrijk, de VS, China en India als bellwethers.
Global Consumers Seek Companies That Care About Environmental Issues
A new era of sustainability is rising and it’s touching every corner of the world. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy. But why do these shifts feel so urgent?
Aandeel E-commerce Supermarkten 5% in 2020
Laten we eerlijk zijn: e-commerce in de supermarkt is een harde noot om te kraken. De eerste e-commerce verkopen vonden bijna 25 jaar geleden plaats, maar ons supermarkt e-commerce aandeel ligt nog rond de 2%. En terwijl het voelt alsof dit aandeel al een tijdje rond deze 2% schommelt, is Nederland…
The Rise of Women's Sports
The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. For rights holders, brands and the media, this represents a chance to develop a new commercial proposition and engage fans in a different way.
Future Opportunities in FMCG E-commerce
Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.
Quarter by Numbers Q2/2018 – Leverage the Insights of Tomorrow
Deze kwartaalpublicatie beslaat 59 landen in vijf regio's (welk aantal elk kwartaal toeneemt) en toont een wereldwijde snapshot van wat er vandaag de dag in de markten speelt.
Het kwartaal in cijfers: Q4 2017
Wereldwijd verandert de manier waarop bedrijven zakendoen. Consumentengedrag verandert doordat verschuivingen in de bevolkingssamenstelling en technologische vooruitgang mensen nieuwe mogelijkheden geven om een relatie aan te gaan met content en merken.
Het kwartaal in cijfers: Q1 2018
Voor consumenten bleven de wereldwijde omstandigheden aan het begin van het jaar verbeteren, en de Confidence Board rapporteerde dat het vertrouwen in het eerste kwartaal het hoogste punt ooit bereikte.
Wat wordt de volgende stap in e-commerce?
De connectiviteit van consumenten en de vraag naar een beter assortiment en meer waarde via een omnichannel-ervaring zijn duidelijk groeibepalende factoren.
De volgende stap begint nu
Met het oog op de zeer snelle ontwikkeling van het zakelijke en economische landschap wereldwijd zijn kennis van de organisatie en een vooruitziende blik nog nooit zo belangrijk geweest om vroege indicatoren van verandering te ontdekken en groei te ontsluiten.
Wat is de volgende stap in opkomende markten
Een decennium lang hebben opkomende markten de wereldeconomie aangejaagd en voor meer dan 80% bijgedragen aan de economische groei.
De opkomst en verdere groei van huismerken
Er is een nieuwe revolutie in retail gaande, die de komende vijf jaar een ongekende impact zal hebben op de mondiale voedingsindustrie.
World Football Report
Binnen de sportwereld is het mondiale bereik van voetbal ongeëvenaard in termen van waarde voor media en sponsors. Nu het WK voetbal in Rusland is afgelopen, wil Nielsen u graag een snapshot laten zien van de enorme collectie data en inzichten die rond de populairste sport ter wereld is opgebouwd.
Consumentenvertrouwen steeg het afgelopen jaar, 2018 is veelbelovend voor internationale producenten
2017 was een goed jaar voor consumenten wereldwijd. Het consumentenvertrouwen bereikte aan het eind van het jaar bijna een recordniveau.
Consumentenvertrouwen steeg het afgelopen jaar, 2018 is veelbelovend voor internationale producenten
2017 was een goed jaar voor consumenten wereldwijd. Het consumentenvertrouwen bereikte aan het eind van het jaar bijna een recordniveau.
Volkswagen realiseert hoogste mediawaarde via paid, owned en earned media
In het vierde kwartaal van 2017 genereerden de top 15 best verkochte automerken via paid, owned en earned media een totale mediawaarde van ruim € 300 miljoen.
Power Up: How Brands are Getting their Game on in Esports
What do energy drinks, luxury automobiles and razors have in common? They’re all products prominently featured in esports tournaments, and they’re among the first non-endemic brand categories to get involved in competitive video gaming sponsorship.
The Esports Playbook: Maximizing Investment By Understanding the Fans
This study of esports fans in the U.S., U.K., France and Germany provides a deep dive into the esports audience.
Perspectives: Is Het Traditionele Planningsproces Voor Handelsbeheer Achterhaald?
Elk jaar besteden bedrijven maanden aan het ontwikkelen van plannen voor prijsstelling en promotieactiviteiten, met als doel daarmee betere resultaten te behalen.
Perspectives: een kleine verandering kan een groot verschil maken
Het is lastig te meten hoe betrouwbaar een reclamespot overkomt: percepties van vertrouwen kunnen onbewust zijn en worden bijna onmiddellijk gevormd op basis van subtiele factoren.
EU Digital Ad Ratings – Benchmarks and Findings Report
In het tijdperk waarin het succes van digitale reclame kan worden gemeten, zijn de belangrijkste indicatoren voor een succesvolle campagne het percentage advertentie.
https://www.nielsen.com/nl/nl/insights/