The Esports Playbook: Maximizing Investment By Understanding the Fans
This study of esports fans in the U.S., U.K., France and Germany provides a deep dive into the esports audience.
Power Up: How Brands are Getting their Game on in Esports
What do energy drinks, luxury automobiles and razors have in common? They’re all products prominently featured in esports tournaments, and they’re among the first non-endemic brand categories to get involved in competitive video gaming sponsorship.