Webinar: How to finetune your FMCG price strategy

Persenter:Petr Kriklan, Global Pricing Strategy Leader and Daniel Nowotny, Senior Advanced Analytic Consultant

The competition in the Nordic FMCG retailing industry is extreme, driven by different factors across the Nordics based on the local demand and shopper behaviour. 

One of the areas that can give you as a retailer a competitive advantage is intelligent fact based pricing. You should focus on two parts of your assortment across your categories among your best selling items – the so called Key Value Items (KVI’s):

  • Products with moderate to high shelf price elasticities which are priced above your main competitors
  • Products where your shelf price is lower than your main competitors with low shelf price elasticities
Retail pricing matrix showing how a retailer is priced vs. competition and the price elasticities at SKU level

Price elasticities vary whether an item is sold from the shelf at its regular price vs. the price elasticity when sold on promotion. Some products react strongly to discounts others don’t. Knowing this spit is an extremely valuable insight, that should support your shelf and promotion price tactics at item level across your Key Value Items within your stores.

At this webinar we will show you how Nielsen works with some of the largest FMCG retailers in the world to small local retailers across Europe. And we will provide you with our view on how best to get started with working with price elasticities.

10.00-10.10. Overview of the Nordic shopper
10.10-10.50. Pricing solutions for Nordics retailers and case studies from other retailers  
10.50-11.00. Q&A

Who should participate: Pricing managers, buying directors and managers and other persons within the FMCG Retail industry who are interested in fact based pricing. 

Date: Nov. 7th 
Time: 10.00 – 11.00 AM CET
Place: You will receive a link after you have registered

You are welcome to reach out to your local Nielsen consultant or to contact us through our website