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Women: Primed and Ready for Progress
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
Nielsen Kvartalsrapport For Dagligvaremarkedet Q3 2019
Verdiveksten i dagligvaremarkedet til og med tredje kvartal er på +1,6 % eller 2,1 milliarder NOK (eks. MVA). Vi gjør oppmerksom på at det er en halv salgsdag mindre i januar 2019 da 31.12.18 falt på dag 1 i uke 1 2019.
Speak Up—The Media Industry Is Listening
With new digital devices and platforms fragmenting audiences, consumers have found power through their choices and voices. The media industry needs to look carefully at whose voices they listen to and communicate with in order to create the most empowering and engaging content. It’s not just the right thing, it’s also the smart thing.
What’s Next in Media Measurement?
The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and frequency metrics to individual media types.
Nielsen kvartalsrapport for dagligvaremarkedet Q2 2019
Verdiveksten i dagligvaremarkedet til og med andre kvartal er på +1,6% eller 1,4 milliarder NOK (eks. MVA). Vi gjør oppmerksom på at det er en halv salgsdag mindre i januar 2019 da 31.12.18 falt på dag 1 i uke 1 2019.
From Great Panels Come Great Insights
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher quality of insights than anyone else in the marketplace.
https://www.nielsen.com/no/no/insights/