Reports and Insights | Case Study: Demand-Driven Approach Helps Candy Company Target More Profitable Buyers | Nielsen
Hershey has benefited from a series of strategic acquisitions and new product introductions over the years, but in 2007 the company’s management became concerned that growth was beginning to slow. With key competitors involved in merger talks – Mars and Wrigley in 2008, and Kraft acquiring...
Reports and Insights | Nielsen Global Shopping Report: Factors That Impact How We Grocery Shop Worldwide
Price is not the only consideration that weighs heavily on consumers’ minds when grocery shopping. Health factors, product availability and in-store services are also important considerations. New findings from a Nielsen online survey of respondents from 56 countries around the world provide...
Newswire | Decoding Global Investment Attitudes | Nielsen
Nelsen today released the results of Decoding Global Investment Attitudes to better understand the consumer mindset on investment strategies.