The Future Awaits: Tech-Transformed Consumption
In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
Digital Formats Are Among the Most Trusted Advertising Sources Despite Slow Growth
The most credible advertising comes straight from the people we know and trust. And it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
From X-Rays to MBAs: The Next Wave of Digital Opportunities
From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing. But what does the future use of electronic devices look like, and where are the best...
Age of Technology: Generational Video Viewing Preferences Vary By Device and Activity
Globally, consumers largely favor TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch.
Don’t Touch That Dial – Or That One – Or That One: The Changing Digital Landscape
We’re living in a world of 24/7 connectivity, accessing our content on our own terms, and we like it that way. Around the globe, 76% of respondents in a Nielsen online survey say they enjoy the freedom of being connected anywhere, anytime. While consumers love this flexibility, it represents a...
The Perfect Game Plan
Football and wings go hand-in-hand, and for Buffalo Wild Wings it’s one of the busiest times of the year. So the 2012 season, Buffalo Wild Wings saw football as the perfect opportunity to implement a cross-device advertising campaign to capture more consumer time and drive in-store traffic.
What’s Next: Getting Started with Mobile—What Marketers Need to Know
Mobile is a new medium, and many of the measures that brand marketers use to guide their investments aren’t present or mature yet in mobile. This makes mobile a different animal altogether, which means it’s critical that marketers resist the temptation to simply measure what’s easy to measure.
The Asian Mobile Consumer Decoded
Smartphone penetration in the Asia-Pacific region is booming. In fact, penetration in a number of markets in the region is approaching saturation point, having already eclipsed penetration levels in the U.S. and many European nations. While Nielsen expects the growth in ownership of connected...
Running Digital Audiences, Walking Advertising Dollars
Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now...
Comparing Resonance for Native and Pre-Roll Video Ads with Real-Time Metrics
A new case study from Nielsen found that native video advertising proved a successful option in driving brand lift for five leading advertisers