As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.
Even after the buzz of new product innovation wears off, growth is still possible. Here’s how a refined approach to price and promotion can amplify your brand proposition.
Agile market research can help manufacturers prototype ideas in a safe environment and identify the best possible version of each prototype before they invest in more expensive execution steps.
Consumers have more snack choices than ever these days, and it’s changing the way they think about snacking. Premium snacks are just one sub-category that’s emerged in recent years.
For years, confectionery, crisps and soft drinks were the most popular go-to snack choices for the British consumer. But over the last five years, we’ve seen a dramatic shift in the world of snacking.
There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.
Around the world, consumers are looking for a taste of the good life. And it’s not just those who are wealthy. Sales of products in the “premium” tier are growing at a rapid pace. In fact, the growth of the premium sector in many markets is outpacing total growth for many fast-moving consumer...