Insights

Content Type

Building better connections

Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.

Running Digital Audiences, Walking Advertising Dollars

Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now...